I’ve been thinking a lot about the subject and content for my first blog. And then I thought – why not do it about blogging?
As a marketing consultant, I understand that blogging is part of the modern marketing landscape for any business. It is an essential part of sustained growth and renewed customer interest. But why?
Well, did you know that “companies with blogs have 55% more visitors than those without blogs”? A blog can also “influence a reader’s decision to purchase” (Source: https://bloggingwizard.com/blog-post-ideas-for-businesses/) so we all agree that blogging needs to be part of the marketing toolkit for any sustainable business.
However, it can be hard to keep up the momentum. With all the other tasks to do for your business, blogging is probably not even on your To Do List, or it may be at the very bottom and thus will be neglected forever. It is one of the marketing elements that you know is essential, yet you still can’t seem to dedicate any time to it.
My solution to this is to make blogging fun! Write something personal, tell a story, evoke emotions because the more meaningful the blog is, the more your reader will want to engage with you or share your content with others. This is a win-win situation. You shake off that feeling that blogging is tedious and it instead becomes a fun exercise that you look forward to. And, in turn, you develop a readership, more customers, and more content. After all, SEO loves fresh content.
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