I have been in the media and marketing sectors for over 20 years having studied Journalism at university and I began my career as a broadcast radio journalist, reporter, editor and newsreader.
In my final year at City University London studying Journalism & Sociology, we chose a media specialism – newspapers, magazines or radio (in those days, television sadly wasn’t an option!). Having already had some experience on newspapers, I opted for radio and from the moment I sat down behind the mic, I was hooked.
My first job was as a reporter and newsreader for a local radio station in the south of England and I loved it – the variety, the breadth of stories, all the people I met and spoke to, and then after a day’s reporting I would head back to the station and read the evening drivetime news on one of the stations.
From there, I went on to join BBC regional radio and over the course of several years increased my reporting and newsreading responsibilities by working at a range of BBC and commercial stations. I then came into marketing when independent education was starting to look at marketing experts as a way of increasing their reputations and pupil profiles. Today, they have large departments dedicated to recruitment and retention but back then large senior independent schools were just starting to explore having marketing experts on their staff. And this is how I got my first job in marketing some 20 years ago, and I’ve stayed in marketing ever since (with the odd foray back into radio journalism too!).
I also run workshops and presentations on how businesses can increase their media coverage and how to write press releases and as you can see from here, I run my own media and marketing consultancy service helping businesses grow and flourish. This can be social media expertise, copywriting, blogs, website content reviews, writing company reports, marketing strategies and many other marketing avenues that are available to businesses today. If you’d like to discuss the media and marketing goals for your business, do get in touch.