Getting your business noticed by the media can be a tricky business unless you understand how it all works, and how to take advantage of all the media avenues that are open to you. All you have to do is look for them.
Press releases are an obvious place to start because they are your opportunity to tell the world what you want about your business. But, get them wrong and your press releases will be ignored, and the fantastic message you had about your business will be lost forever.
I can help construct the right press releases for your business and, equally as important, I can advise and guide you on where to place them. One press release does not fit all. You need to have several versions because they’ll be aimed at different media markets and audiences.
Do you have a media plan in place? Do you know what events you have coming up which you can plan media coverage for? Do you keep an eye on what’s trending and what’s the talk of the day in case you can ‘hook’ your business onto it and gain some exposure?
“The good news is getting media coverage for your business is largely free but you have to know how to work the market.”
You have to know when deadline days are, meet journalists and develop working relationships, get savvy about what’s going on in your local news.
I can also help you with a range of other media areas such as media training and how to capitalise on the media coverage once it happens. Do you know how to chat with journalists? Do you understand how they work? If you make it easy for them, they will tag you as a ‘media-friendly’ company who’s willing to go on the record and be heard.
After all, that’s what you want, isn’t it?
Take a look at the media areas below that Warner Marketing can help you with:
- Regular & targeted press releases
- Media audit (which media markets your business could benefit from)
- Media training
- Media crisis management
- News conferences
- Press statements
- Media events & press launches
- Post analysis & media debrief